Climpson's on Tour: Out of the Box, Milan
23 - 25 October 2015
La Marzocco make some of the finest espresso machines in the world, and also know how to throw a good party! So when we were invited to attend their 2-yearly “Out Of The Box” industry event in Milan this year, it was an offer we couldn’t refuse.
LM rented a space in a trendy boutique hotel in the bohemian end of town and invited their distributors and partners around the world for a weekend of inspirational talks and launching of new products. On the opening night it was fantastic to see familiar faces from my years in the Australian coffee industry, and many friends from the UK. Cocktails and other delicious beverages flowed freely through the 2 days which provided more than adequate lubrication for healthy networking.
The talks began with speakers seeking to motivate us to look at our businesses more closely and question “Why we do what we do”. La Marzocco directors took the stage to explain their battle with the critical stage a business reaches when they outgrow their original targets and the reasons for their existence become lost or diluted amongst the multitudes of new employees. This message resonated with us and gave us plenty to chat about afterwards over Italian vinos and snacks.
Following a final shin-dig night with live bands and DJs into the wee hours, a few groups from USA and UK affiliates piled into a bus and headed off to Scarperia, the nearest town to the LM factory for a much-anticipated factory tour. The production line is very specialized, with each staff member fully trained to assemble any of the LM machines in the range. The staff take so much pride in the product and are meticulous in their methods. It was fascinating to follow the process and realize how much goes into it – there are no robots, just highly-trained humans who love their job.
We feel honoured to be a supplier of LM machines to the industry and are immensely grateful for their generous hospitality. Their jovial approach to business is an inspiration to us and we look forward to being a part of the worldwide LM family for years to come.