“Humans have identified plants that lift the burden of physical pain; render us more alert or capable of uncommon feats; make us more sociable; elicit feelings of awe or ecstasy; nourish our imagination; transcend space and time; occasion dreams and visions and mystical experiences; and bring us into the presence of our ancestors or gods. Evidently, normal everyday consciousness is not enough for us humans; we seek to vary, intensify, and sometimes transcend it, and we have identified a whole collection of molecules in nature that allow us to do that.”
A common phrase known around the coffee world is the process of farm to cup, a big factor involved in this is the supply chain process. It’s easy to forget the lengthy process that allows us to sip a tasty coffee on our morning commute but there’s more to it than meets the eye.
We’re bringing you news from our friends at Daterra in Brazil. This eco-focussed estate is the source of our customer favourite coffee The Baron. They hold some of the best sustainability credentials in the industry, becoming the first coffee farm in the world to receive Level A Certification from the Rainforest Alliance.