We’ve had the chance to pick Christian and Shirani’s brain on what it means to be an ethical coffee business in 2020 and what to expect from the region in the coming years.
Brazil is the biggest producer of coffee in the world.
It's too expensive to produce coffee there in the same way it is picked and processed in Ethiopia, Kenya, or Guatemala. There's no abundance of low-cost labour to do these jobs in most coffee-producing areas of Brazil. This is fortunate for labourers, as they have options, and means that Brazil instead needs to turn to innovation and technology to get the job done in an efficient and cost-effective manner.